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One origin story is that in 1993, four male students of Nanjing University's Mingcaowuzhu ("All single men") dorm discussed how they could break away from the monotony of being single and agreed that November 11 would be a day of events and celebrations in honor of being single.
These activities spread through the university and eventually made their way into wider society.
The holiday was initially only celebrated by young men, hence the initial name "Bachelors' Day." However, it is now widely celebrated by both sexes.
The holiday was named "Singles' Day" because its date, 11/11 (November 11), consists of four "ones," representing four singles.
Online dating website Zoosk has revealed they see an 11 per cent jump in sign ups throughout the Christmas period - but message rates drop on December 25th due to people spending time with their family.
'The start of a new year also brings with it new hope and a clean slate.
After this, the day became a holiday at the university and grew to become the national, commercialized festival that is celebrated today.
Singles' Day serves as an occasion for single people to meet and for parties to be organized.